Persuasion Principle

This book demonstrates an effective communication method that will help you to persuade and influence others. It can also be used in a coaching or caring capacity to help others overcome their personal difficulties or go beyond their current limitations.


More Details

Communication is one of the most basic functions of living. In managerial situations it can help make good decisions, think out well conceived plans, establish a sound organisation structure, and create good relationships with colleagues. Becoming more persuasive and charismatic involves simple tweaks to your behaviour; it does not require you to be outgoing or to change how you look, or for you to alter your personality. It is a skill and a discipline, like playing a sport or an instrument and it takes work, practise and the right set of tools. This book will give you the tools you need, which come from many different disciplines; from neuroscience to athletic conditioning. You will get countless opportunities to practise these skills because you are interacting with people every day.